Paperback.

This book is geared to give students a clear vision of small business as it really is today. It focuses on the kinds of businesses that students might actually start, instead of giving information about high growth firms. The goals of the companies described in this text are personal independence with financial security, not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. ESB recognizes the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place on the corner and focuses on the challenges facing entrepreneurs, while keeping focused on the small businesses they plan to create or enter. Most postsecondary school graduates are now starting small business, not high-growth or high-tech entrepreneurial firms. This book addresses the need to focus on the distinctive nature of small business.