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Introduction to marketing management : text and cases / [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill : R. D. Irwin, 1969.Description: xv, 718 p. illus. 24 cmSubject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.13 .R4
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On spine: Marketing management.

Bibliographical footnotes.

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