Event studies : theory, research and policy for planned events / Donald Getz.
Material type:
TextSeries: Events management seriesPublication details: Amsterdam : Burlington, MA : Elsevier / Butterworth-Heinemann, 2007.Edition: 1st edDescription: xxiv, 442 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN: - 0750669594 (pbk.)
- 0750669594
- 9780750669597 (pbk.)
- 9780750669597
- 394.2068 22
- 394.2068 22
- GT 3405 .G47 2007
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | GT 3405 .G47 2007 (Browse shelf(Opens below)) | Available | 2011-2025 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | GT 3405 .G47 2007 (Browse shelf(Opens below)) | Available | 2011-2026 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | GT 3405 .G47 2007 (Browse shelf(Opens below)) | Available | 2011-2027 |
Includes bibliographical references and index.
"Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management."--BOOK JACKET.
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