MUALIB
Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary

Marketing Subhash C.Jain.

By: Material type: TextTextPublication details: London : Thomson Learning, 2004.Edition: 7th edDescription: 933 p. ; 25 cmISBN:
  • 9788131502075
  • 8131502074
Subject(s): DDC classification:
  • 658
LOC classification:
  • HF 5415.13 ..J35 2004
Online resources: Summary: Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Paperback.

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.

There are no comments on this title.

to post a comment.
Share