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Marketing management: Philip Kotler...[et al] A south Asian perspective

By: Contributor(s): Material type: TextTextSeries: 12th editionPublication details: New Delhi: Pearson 2007.Edition: 12th edDescription: xliii, 621 p. ; 28 cmISBN:
  • 8131702006
  • 9788131702000
Subject(s): DDC classification:
  • 658.8
Online resources: Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Hardcover.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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