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Selling : Building Partnerships Steve Castleberry, Jeff Tanner

By: Material type: TextTextSeries: Mcgraw-hill/irwin series in marketingPublication details: Boston : McGraw-Hill, 2011Edition: 8th edISBN:
  • 9780071314251
  • 9780071314251
Subject(s): DDC classification:
  • 658.85
LOC classification:
  • HF 5438.25 .C37 2011
Online resources: Summary: "Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-3647
Books KISAJU MAIN CAMPUS - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-2991
Books KISAJU MAIN CAMPUS - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-2996
Books The MUA Library South C campus - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-3648
Books The MUA Library South C campus - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-3649
Books The MUA Library South C campus - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-2992
Books The MUA Library South C campus - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-2993
Books The MUA Library South C campus - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-2994
Books The MUA Library South C campus - Open Collection HF 5438.25 .C37 2011 (Browse shelf(Opens below)) Available 2011-2995
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5429 .L48 2009 Retailing management / HF 5435.25 .J63 2009 Selling and sales management / HF 5438.25 .C37 2011 Selling : HF 5438.25 .C37 2011 Selling : HF 5438.25 .C37 2011 Selling : HF 5438.25 .F88 1998 Fundamentals of selling : HF 5438.25 .H88 1992 The sale :

Hardcover.

"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

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