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Fundamentals of selling : customers for life through service - textbook only / Charles M. Futrell.

By: Material type: TextTextPublication details: Boston : McGraw Hill Irwin, 1998.Edition: 6th edDescription: 584 p. ; 1 cmISBN:
  • 0005904935
  • 9780005904930
Subject(s): Online resources: Summary: FUNDAMENTALS OF SELLING: Customers For Life Through Service, 8eis one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-play. FUNDAMENTALS, written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5438.25 .F88 1998 (Browse shelf(Opens below)) 2 Available 2003-1466
Books The MUA Library South C campus - Open Collection HF 5438.25 .F88 1998 (Browse shelf(Opens below)) 1 Available 2003-1465

Student Edition.

Hardcover.

FUNDAMENTALS OF SELLING: Customers For Life Through Service, 8eis one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-play. FUNDAMENTALS, written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset.

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