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Retail Management / Barry Berman, Joel R. Evans

By: Contributor(s): Material type: TextTextSeries: The mcgraw-hill series in marketingPublication details: New Delhi] : Prentice Hall of India, 2007.Description: 682 p. ; 28 cmISBN:
  • 9788120330429
Subject(s): DDC classification:
  • 658.87
LOC classification:
  • HF 5429 .B47 2007
Online resources: Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
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Hardcover.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

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