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Essential of Marketing Research William G Zikmund, Barry J. Babin

By: Contributor(s): Material type: TextTextPublication details: Australia Cengage 2010Edition: 4th edISBN:
  • 9781439080900
  • 9781439080900
Subject(s): DDC classification:
  • 658.83
LOC classification:
  • HF 5415.2 .Z55 2010
Online resources: Summary: Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.2 .Z55 2010 (Browse shelf(Opens below)) Available 2011-3317
Books The MUA Library South C campus - Open Collection HF 5415.2 .Z55 2010 (Browse shelf(Opens below)) Available 2011-3318

Hardcover.

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

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