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Managing quality : the strategic and competitive edge / David A. Garvin. by
Material type: Text Text; Format: print
Publication details: New York : Free Press, 1988
Availability: Items available for loan: The MUA Library South C campus (3)Call number: TS 156 .G37 1988, ...
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Profitable product management / John Ward. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heineman, 1984
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.15 .W37 1984.
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What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater Series: Inside the minds
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall, c2003
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5823 .J66 2003.
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Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: No items available.
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Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2005
Availability: No items available.
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What customers want [electronic resource] : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2005
Availability: Items available for reference: ONLINE RESOURCE: Not for loan (1)Call number: HF 5415.153 .U49 2005eb.
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Project management in new product development [electronic resource] / Bruce T. Barkley, Sr. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for reference: ONLINE RESOURCE: Not for loan (1)Call number: TS170 .B37 2008eb.
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Innovation management and new product development / Paul Trott, Portsmouth Business School. by
Edition: Seventh Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HD45 .T76 2021. Not available: The MUA Library South C campus: Checked out (1).