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Strategic marketing management / Richard Wilson M.S. planning, implementation and contro;

By: Contributor(s): Material type: TextTextSeries: The irwin/mcgraw-hill series in marketingPublication details: New Delhi: Viva books, 1999.Edition: 2nd edDescription: xx, 827 pISBN:
  • 8176490709
  • 9788176490702
Subject(s): DDC classification:
  • 658.802
LOC classification:
  • HF 5415.13 .W55 1999
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Paperback.

Includes bibliography and index

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