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Strategic management : corporate strategy and business policy / Cliff Bowman.

By: Contributor(s): Material type: TextTextPublication details: london : Palgrave Macmillan, 1987.Description: 424 pISBN:
  • 0333387643
  • 9780333387641
Subject(s): Online resources: Summary: This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
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Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.28 .B69 1987 (Browse shelf(Opens below)) Available 1992-0514

Hardcover.

This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.

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