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Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke.

By: Contributor(s): Material type: TextTextPublication details: London : Praeger, 1999.Description: 208 p. ; 24 cmISBN:
  • 027596471X
  • 9780275964719
Subject(s): DDC classification:
  • 658.408
LOC classification:
  • HD 59.2 .B87 1999
Online resources: Summary: Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.
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Item type Current library Collection Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 2 HD 59.2 .B87 1999 (Browse shelf(Opens below)) 1 Available 2008-3129

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.

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