Marketing strategy : planning and implementation / Orville C., Jr. Walker.

By:

Walker, Orville C., Jr

Contributor(s):

Material type: Text

TextSeries: Irwin series in marketing, 2nd edPublication details: [S.l.] : Richard D Irwin, 1995.Edition: 2nd edDescription: 416 p. ; 24 cmISBN:

0256136920
9780256136920

Subject(s):

DDC classification:

658.802

Online resources:

Summary: This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	The MUA Library South C campus - Open Collection	HF 5415.13 .W35 1995 (Browse shelf(Opens below))	1	Available	2003-0438
Books	The MUA Library South C campus - Open Collection	HF 5415.13 .W35 1995 (Browse shelf(Opens below))	2	Available	2003-0437

Paperback.

This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.

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