000 02956nam a2200445 a 4500
001 ASIN0256139903
003 Ost
005 20100812094833.0
008 100812s1995 xxu eng d
020 _a0256139903
_c$114.05
020 _a9780256139907
040 _cKIM
050 _aHF 5415.13
_b.M33 1996
082 0 4 _a658.8
100 1 _aPerreault, William D.
245 1 0 _aBasic marketing /
_cWilliam D. Perreault.
250 _a12th ed.
260 _aBoston :
_bMcGraw Hill/Irwin,
_c1996.
300 _a1 v. (unpaged) ;
_c26 cm.
500 _aHardcover.
520 _aThis work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion). Features include: integrated coverage of how developments in e-commerce are impacting marketing thinking and marketing action as well as a comprehensive discussion of marketing lessons learned from both the successes and failures of companies, including the dot.coms, in the new economy; coverage of the important new perspectives that evolve from customer relationship management (CRM) strategies and tools, and how they relate to concepts such as customer equity, customer acquisition and retention costs; and updated Internet exercises that are integrated throughout the text, along with links to companies referenced in the book.
650 4 _aBusiness & Management.
650 4 _aSales & marketing management.
650 4 _aMarketing - Management.
650 4 _aMarketing Management.
650 4 _aBusiness/Economics.
650 4 _aBusiness & Economics / Marketing / General.
650 4 _aManagement.
650 4 _aMarketing.
650 4 _aSales & Marketing.
700 1 _aMcCarthy, E. Jerome.
700 1 _aPerreault, Jr., William.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0256139903/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256139903
942 _cBOOK
_2ddc
999 _c167
_d167