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McCarthy, E. Jerome.

Basic marketing : a global-managerial approach / E. Jerome McCarthy. - 11th ed. - Boston : McGraw-Hill Inc.,US, 1992. - 763 p. ; 26 cm.

Hardcover.

ISBN: 025610509X 9780256105094

Subjects--Topical Terms:
Business studies.
Sales & marketing.
Business / Economics / Finance.
Business & Economics / Marketing / General.
Marketing - General.
Management.
Export marketing.
School Textbooks & Study Guides: Vocational.