MUALIB

Marketing :

Christopher, Martin.

Marketing : an introductory text / Martin Christopher and Malcolm McDonald. - Houndmills, Basingstoke : Macmillan Business, 1995. - xiii, 336 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0333625862 0333625870 0333625862

gb 95030674


Marketing.

Marketing.

HF 5415 / .C57 1995

658.8