MUALIB

Marketing : (Record no. 1739)

MARC details
000 -LEADER
fixed length control field 00955cam a2200289ua 4500
001 - CONTROL NUMBER
control field 000022809430
003 - CONTROL NUMBER IDENTIFIER
control field Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field 19991214 .0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950728s1995 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number gb 95030674
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333625862
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333625870
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333625862
040 ## - CATALOGING SOURCE
Original cataloging agency CaAEU
Language of cataloging eng
Modifying agency DLC
Transcribing agency kim
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .C57 1995
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Christopher, Martin.
9 (RLIN) 1457
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introductory text /
Statement of responsibility, etc Martin Christopher and Malcolm McDonald.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Houndmills, Basingstoke :
Name of publisher, distributor, etc Macmillan Business,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 336 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
9 (RLIN) 1459
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     The MUA Library South C campus The MUA Library South C campus - Open Collection 01/01/1992 2 3 HF 5415 .C57 1995 1998-0223 26/11/2021 04/11/2021 19/12/2010 Books