Measuring customer satisfaction /
Gerson, Richard.
Measuring customer satisfaction / Richard Gerson. - [S.l.] : Kogan Page, 1994. - 144 p.
Paperback.
Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.
0749412593 $19.95 9780749412593
Customer services.
Consumer satisfaction.
658.812
Measuring customer satisfaction / Richard Gerson. - [S.l.] : Kogan Page, 1994. - 144 p.
Paperback.
Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.
0749412593 $19.95 9780749412593
Customer services.
Consumer satisfaction.
658.812