Principles and practice of marketing /
Blythe, Jim.
Principles and practice of marketing / Jim Blythe. - Australia: Thomson Learning, 2006. - 800 p. ; 28 cm.
Paperback.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
1844801209 9781844801206
Organizational theory & behaviour.
Business & Economics / Marketing / General.
Sales & Marketing.
HF 5415 / .B59 2006
Principles and practice of marketing / Jim Blythe. - Australia: Thomson Learning, 2006. - 800 p. ; 28 cm.
Paperback.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
1844801209 9781844801206
Organizational theory & behaviour.
Business & Economics / Marketing / General.
Sales & Marketing.
HF 5415 / .B59 2006