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Principles and practice of marketing / Jim Blythe.

By: Material type: TextTextPublication details: Australia: Thomson Learning, 2006.Description: 800 p. ; 28 cmISBN:
  • 1844801209
  • 9781844801206
Subject(s): LOC classification:
  • HF 5415 .B59 2006
Online resources: Summary: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
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The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.

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