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Palmer, Adrian, 1955-

Principles of services marketing / Adrian Palmer. - 3rd ed. - London ; New York : McGraw-Hill, c1998. - x, 371 p. : ill. ; 25 cm.

Includes bibliographical references (p. 355-363) and index.

ISBN: 0077094387 0077094344

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

LC Class. No.: HF 5415.13 / .P3242 1998