Principles of services marketing / (Record no. 2147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275cam a2200301Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000020374295 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19990301 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980728s1998 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077094387 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077094344 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBVAS |
| Language of cataloging | eng |
| Transcribing agency | CaBVAS |
| Modifying agency | DGU |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .P3242 1998 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2102 |
| -- | 1827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of services marketing / |
| Statement of responsibility, etc | Adrian Palmer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 371 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 503 ## - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] | |
| Bibliographic history note | Previous ed.: 1994. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 355-363) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| -- | HF 5415.13 .P35 1998 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 10/05/2001 | 1 | HF 5415.13 .P35 1998 | 2001-0304 | 07/03/2016 | 22/02/2016 | 1 | 30/11/2010 | Books |