Competitive marketing /
O'Shaughnessey, John.
Competitive marketing / John O'Shaughnessey. - 2nd Edition ed. - London : Routledge, 1989. - 474 p.
Paperback.
This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.
0415084296 $28.95 9780415084291
Business strategy.
Marketing.
Business / Economics / Finance.
Business & Economics / Marketing / General.
Marketing - General.
Sales & Marketing.
Competitive marketing / John O'Shaughnessey. - 2nd Edition ed. - London : Routledge, 1989. - 474 p.
Paperback.
This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.
0415084296 $28.95 9780415084291
Business strategy.
Marketing.
Business / Economics / Finance.
Business & Economics / Marketing / General.
Marketing - General.
Sales & Marketing.