Cases and classics in marketing management /
Cases and classics in marketing management /
Dennis H. Tootelian, Ralph M. Gaedeke.
- San Diego : Harcourt Brace Jovanovich, c1986.
- ix, 513 p. : ill. ; 25 cm.
Rev. ed. of: Marketing management. c1980.
Includes bibliographies and index.
9780071107228
85080071
Marketing--Management.--United States
Marketing--Management--Case studies.--United States
HF5415.13 / .P48 1986
658.8/00973
Rev. ed. of: Marketing management. c1980.
Includes bibliographies and index.
9780071107228
85080071
Marketing--Management.--United States
Marketing--Management--Case studies.--United States
HF5415.13 / .P48 1986
658.8/00973