Sales forecasting management :
Mentzer, John T.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2005. - xv, 347 p. : ill. ; 23 cm.
Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
1412905710 (pbk.) 8178295059
2004016438
Sales forecasting--Management.
Marketing research--Management.
HF 5415.2 / .M46 2005
658.8/18
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2005. - xv, 347 p. : ill. ; 23 cm.
Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
1412905710 (pbk.) 8178295059
2004016438
Sales forecasting--Management.
Marketing research--Management.
HF 5415.2 / .M46 2005
658.8/18