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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2005.Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN:
  • 1412905710 (pbk.)
  • 8178295059
Subject(s): DDC classification:
  • 658.8/18 22
LOC classification:
  • HF 5415.2 .M46 2005
Online resources:
Contents:
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
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Includes bibliographical references (p. 331-335) and index.

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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