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Essentials of strategic management /

Hunger, J. David.

Essentials of strategic management / J. David Hunger. - 3nd ed. - Upper Saddle River, NJ : Prentice Hall, 2002. - 191 p. ; 24 cm. - 3rd edition. . - 3rd edition. .

Paperback.

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

013046595X $66.20 9780130465955


Strategic Management.
Strategic Planning.
Management - General.
CASE method.
Management & Business: General.

658.4012