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Essentials of strategic management / J. David Hunger.

By: Contributor(s): Material type: TextTextSeries: 3rd editionPublication details: Upper Saddle River, NJ : Prentice Hall, 2002.Edition: 3nd edDescription: 191 p. ; 24 cmISBN:
  • 013046595X
  • 9780130465955
Subject(s): DDC classification:
  • 658.4012
Online resources: Summary: The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
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Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.28 .H86 2002 (Browse shelf(Opens below)) 1 Available 2006-0334

Paperback.

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

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