Essentials of strategic management / J. David Hunger.
Material type:
TextSeries: 3rd editionPublication details: Upper Saddle River, NJ : Prentice Hall, 2002.Edition: 3nd edDescription: 191 p. ; 24 cmISBN: - 013046595X
- 9780130465955
- 658.4012
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 30.28 .H86 2002 (Browse shelf(Opens below)) | 1 | Available | 2006-0334 |
Paperback.
The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
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