Strategic control of marketing finance / (Record no. 11451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01035nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0273602314 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111011033420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111011s1994 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273602314 (hardcover) |
| Terms of availability | $77.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273602316 (hardcover) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .H35 1994 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haigh, David. |
| 9 (RLIN) | 14202 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic control of marketing finance / |
| Statement of responsibility, etc | David Haigh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S.l.] : |
| Name of publisher, distributor, etc | Financial Times Management, |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Financial times management series. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Financial times management series. |
| 9 (RLIN) | 857 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0273602314/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0273602314/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
No items available.