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Strategic control of marketing finance / David Haigh.

By: Material type: TextTextSeries: Financial times management seriesPublication details: [S.l.] : Financial Times Management, 1994.Description: 224 p. ; 24 cmISBN:
  • 0273602314 (hardcover)
  • 9780273602316 (hardcover)
DDC classification:
  • 658.802
LOC classification:
  • HF 5415.13 .H35 1994
Online resources: Summary: Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
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Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.

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