Marketing communications / (Record no. 1747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02366nam a2200445 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0273655000 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100413035106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100413s2004 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273655000 |
| Terms of availability | $100.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273655008 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | .F55 2002 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 9 (RLIN) | 1589 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Statement of responsibility, etc | Chris Fill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 824 p. ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | 3rd edition. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics, finance, business & management. |
| 9 (RLIN) | 504 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics. |
| 9 (RLIN) | 124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business / Economics / Finance. |
| 9 (RLIN) | 131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business/Economics. |
| 9 (RLIN) | 124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Marketing / General. |
| 9 (RLIN) | 303 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - General. |
| 9 (RLIN) | 1493 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 1530 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| 9 (RLIN) | 1583 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 1532 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & Marketing. |
| 9 (RLIN) | 1131 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 3rd edition. |
| 9 (RLIN) | 1590 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0273655000/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0273655000/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273655000">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273655000</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 01/01/2003 | 2 | HF 5415.123 .F55 2002 | 2003-1123 | 21/01/2016 | 04/06/2015 | 19/12/2010 | Books |