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Marketing communications / Chris Fill.

By: Material type: TextTextSeries: 3rd editionPublication details: Harlow : Prentice Hall, 2002Edition: 3nd edDescription: 824 p. ; 25 cmISBN:
  • 0273655000
  • 9780273655008
Subject(s): DDC classification:
  • 658.802
LOC classification:
  • HF 5415.123 .F55 2002
Online resources: Summary: For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.
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Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.123 .F55 2002 (Browse shelf(Opens below)) Available 2003-1123

Paperback.

For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.

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