The practice of marketing research (Record no. 3268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00858cam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1255312 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19860612000000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 730530s1973 enkabk bs 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 73159984 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | B73-06545 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0434902950 |
| -- | 0434902979 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | .D38 1973 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davies, Anthony H. |
| Fuller form of name | (Anthony Hawes) |
| 9 (RLIN) | 1626 |
| 245 14 - TITLE STATEMENT | |
| Title | The practice of marketing research |
| Statement of responsibility, etc | [by] Anthony H. Davies. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London, |
| Name of publisher, distributor, etc | Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, |
| Date of publication, distribution, etc | 1973. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 251 p. |
| Other physical details | illus., forms, maps. |
| Dimensions | 24 cm. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | £4.25 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 1456 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.
