The one-day marketing plan [electronic resource] : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.
Material type:
TextPublication details: New York : McGraw-Hill, c2004.Edition: 3rd edDescription: xx, 323 pSubject(s): Genre/Form: DDC classification: - 658.8/02 22
- HF5415.13 .H518 2004eb
| Item type | Current library | Call number | Status | |
|---|---|---|---|---|
| e Book | ONLINE RESOURCE | HF5415.13 .H518 2004eb (Browse shelf(Opens below)) | Not for loan |
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| HF 5415.1265 .C64 2001eb Capturing customers.com | HF5415.1265 .G76 2001eb Handbook of online marketing research | HF5415.129 .G67 2004eb The manager's guide to distribution channels | HF5415.13 .H518 2004eb The one-day marketing plan | HF5415.13 .J5878 2004eb Powerhouse marketing plans | HF5415.13 .P3248 2000eb Preparing the marketing plan | HF 5415.13 .W356 2006eb Sales and marketing the Six Sigma Way |
Includes index.
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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