Selling : Building Partnerships Steve Castleberry, Jeff Tanner
Material type:
TextSeries: Mcgraw-hill/irwin series in marketingPublication details: Boston : McGraw-Hill, 2022Edition: 11th edISBN: - 9781265082291
- 9781265082291
- 658.85
- HF 5438.25 .C37 2022
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Reserve Collection | HF 5438.25 .C37 2022 (Browse shelf(Opens below)) | Available | 2023-0108 | |
| Books | The MUA Library South C campus - Reserve Collection | HF 5438.25 .C37 2022 (Browse shelf(Opens below)) | Available | 2023-0107 |
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| HF5415.13 .W48 2019 How to write a marketing plan / | HF5415.13 .W48 2019 How to write a marketing plan / | HF5415.2 .H35 2021 Essentials of marketing research / | HF 5438.25 .C37 2022 Selling : Building Partnerships | HF 5438.25 .C37 2022 Selling : Building Partnerships | HF 5548.32 .L38 2021 E-COMMERCE 2020-2021 | HF5549 .N64 2022 Fundamentals of human resource management / |
Hardcover.
Includes End notes
"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
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