Planning and managing a public relations campaign : a step-by-step guide / Anne Gregory.
Material type:
TextPublication details: [S.l.] : Kogan Page, 1996.Description: 160 pISBN: - 0749418583
- 9780749418588
- 650
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .G74 2008 (Browse shelf(Opens below)) | 1 | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 04/06/2024 | 2008-3020 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .G74 2008 (Browse shelf(Opens below)) | 2 | Available | 2008-3023 |
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No cover image available No cover image available | ||
| HD 59 .B53 2009 Pr practitioner desktop guide 2ed / | HD 59 .B76 2009 Effective public relations / | HD 59 .G74 2008 Creativity in public relations / | HD 59 .G74 2008 Planning and managing a public relations campaign : | HD 59 .G74 2008 Public relations in practice. | HD 59 .J44 1998 Public relations / | HD 59 .O44 2008 Public relations strategy/ |
Paperback.
This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.
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