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Public relations writing and media techniques / Dennis L. Wilcox.

By: Material type: TextTextPublication details: Boston : Allyn & Bacon, 2009.Edition: 6th edDescription: 576 p. ; 23 cmISBN:
  • 0205648282
  • 9780205648283
Subject(s): DDC classification:
  • 808.06659
Online resources: Summary: Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 59 .W55 2009 (Browse shelf(Opens below)) 3 Available 2009-5124
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .W55 2009 (Browse shelf(Opens below)) 1 Available 2009-5122
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .W55 2009 (Browse shelf(Opens below)) 2 Available 2009-5123
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HD 59 .W55 2000 Public relations : HD 59 .W55 2009 Public relations : HD 59 .W55 2009 Public relations writing and media techniques / HD 59 .W55 2009 Public relations writing and media techniques / HD 59 .W55 2012 Public relations : HD 59 .W55 2012 Public relations : HD 60.5 .C48 1992 Actions speak louder :

Paperback.

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.

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