Cheap but good marketing research / Alan R. Andreasen.
Material type:
TextPublication details: Homewood, Ill. : Dow Jones-Irwin, c1988.Description: xv, 281 p. : ill. ; 24 cmISBN: - 0870947729 :
- 658.8/3 19
- HF 5415.2 .A53 1988
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .A53 1988 (Browse shelf(Opens below)) | Available | 1992-0238 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .A53 1988 (Browse shelf(Opens below)) | Available | 1992-0239 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
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| HF 5415.15 .W37 1984 Profitable product management / | HF 5415.157 .B69 1992 The economics of quality, grades, and brands / | HF 5415.2 .A53 1988 Cheap but good marketing research / | HF 5415.2 .A53 1988 Cheap but good marketing research / | HF 5415.2 .B87 2006 Marketing research / | HF 5415.2 .C49 1988 Basic marketing research / | HF 5415.2 .D55 1993 Essentials of marketing research / |
Includes bibliographies and index.
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