Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Material type:
TextPublication details: Homewood, IL ; Boston, MA : Irwin, c1993.Description: xviii, 556 p. : ill. ; 26 cmISBN: - 0256081123
- 658.8/3 20
- HF5415.2 .D537 1993
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.2 .D55 1993 (Browse shelf(Opens below)) | 2 | Available | 2001-0782 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .D55 1993 (Browse shelf(Opens below)) | 1 | Available | 2001-0781 |
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| HF 5415.135 .K47 2007 Strategic marketing problems : | HF 5415.135 .K47 2007 Strategic marketing problems : | HF 5415.157 .B69 1992 The economics of quality, grades, and brands / | HF 5415.2 .D55 1993 Essentials of marketing research / | HF 5415.2 .D55 1994 Marketing research in a marketing environment / | HF 5415.2 .H36 2006 Marketing research : | HF 5415.2 .L83 1987 Marketing research / |
"Free instructor's copy ... Not for sale"--P. 4 colophon.
Includes bibliographical references and indexes.
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