Fundamentals of selling : customers for life through service - textbook only / Charles M. Futrell.
Material type:
TextPublication details: Boston : McGraw Hill Irwin, 1998.Edition: 6th edDescription: 584 p. ; 1 cmISBN: - 0005904935
- 9780005904930
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5438.25 .F88 1998 (Browse shelf(Opens below)) | 2 | Available | 2003-1466 | |
| Books | The MUA Library South C campus - Open Collection | HF 5438.25 .F88 1998 (Browse shelf(Opens below)) | 1 | Available | 2003-1465 |
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| HF 5438.25 .C37 2011 Selling : | HF 5438.25 .D38 1996 Getting into your customer's head : | HF 5438.25 .F87 2008 Fundamentals of selling : | HF 5438.25 .F88 1998 Fundamentals of selling : | HF 5438.25 .F88 2005 ABC's of relationship selling through service / | HF 5438.25 .J63 2006 Selling and sales management / | HF 5438.25 .J64 2008 Relationship selling / |
Student Edition.
Hardcover.
FUNDAMENTALS OF SELLING: Customers For Life Through Service, 8eis one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-play. FUNDAMENTALS, written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset.
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