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The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross.

By: Material type: TextTextPublication details: New York : Quorum Books, 1986.Description: xviii, 157 p. ; 24 cmISBN:
  • 0899301630 (lib. bdg. : alk. paper)
Subject(s): DDC classification:
  • 659.13/15 19
LOC classification:
  • HF5823 .R67 1986
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Holdings
Item type Current library Collection Call number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 4 HF 5823 .R67 1986 (Browse shelf(Opens below)) Available 1992-0399

Includes index.

Bibliography: p. [153]-154.

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