Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2005.Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN: - 1412905710 (pbk.)
- 8178295059
- 658.8/18 22
- HF 5415.2 .M46 2005
Contents:
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
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Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
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