Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

By:

Mentzer, John T

Contributor(s):

Moon, Mark A, 1955-

Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2005.Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN:

1412905710 (pbk.)
8178295059

Subject(s):

DDC classification:

658.8/18 22

LOC classification:

HF 5415.2 .M46 2005

Online resources:

Contents:

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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Includes bibliographical references (p. 331-335) and index.

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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