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Strategic marketing management cases / David W. Cravens. by Series: The irwin/mcgraw-hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Bost: Mcgraw-Hill (Tx), 2002
Availability: No items available.
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Strategic marketing management cases / David W. Cravens. by Series: The irwin/mcgraw-hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Boston: Mcgraw-Hill (Tx), 2009
Availability: Items available for loan: KISAJU MAIN CAMPUS (3)Call number: HF 5415.13 .C73 2009, ... The MUA Library South C campus (2)Call number: HF 5415.13 .C73 2009, ...
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Marketing / Charles W. Lamb. by
Edition: 8th Edition. Custom Edition for California State University-Fullerton ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Thomson, 2006
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .L36 2006.
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2008
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .L36 2008.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; annotations by Rebecca Smith. by
Edition: 3rd ed., annotated instructor's ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Publishing, c1996
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .L36 2010.