Marketing research /
Luck, David J.
Marketing research / Luck, David J. - 7th edition - New Delhi Prentice Hall of India 1992 - xvii, 683. ; 24 cm. - Business masters. . - Business masters. .
Paperback.
includes bibliography
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
0876924844 $41.36 8120304845
Market research.
Marketing research.
Business & Economics / Marketing / Research.
Sales & Marketing.
Marketing research / Luck, David J. - 7th edition - New Delhi Prentice Hall of India 1992 - xvii, 683. ; 24 cm. - Business masters. . - Business masters. .
Paperback.
includes bibliography
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
0876924844 $41.36 8120304845
Market research.
Marketing research.
Business & Economics / Marketing / Research.
Sales & Marketing.