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Marketing research / Luck, David J.

By: Contributor(s): Material type: TextTextSeries: Business mastersPublication details: New Delhi Prentice Hall of India 1992Edition: 7th editionDescription: xvii, 683. ; 24 cmISBN:
  • 0876924844
  • 8120304845
Subject(s): Online resources: Summary: Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
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Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.2 .L83 1992 (Browse shelf(Opens below)) 1 Available 2004-0252

Paperback.

includes bibliography

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

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