Marketing research / (Record no. 1776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01394nam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0333721780 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100211043052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211s1999 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876924844 |
| Terms of availability | $41.36 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120304845 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| Language of cataloging | KIM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2853 |
| -- | 2557 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luck, David J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | Luck, David J. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall of India |
| Date of publication, distribution, etc | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 683. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Business masters. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliography |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Marketing / Research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rubin, Ronald S. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Business masters. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0333721780/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0333721780/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0333721780">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0333721780</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| -- | HF 5415.2 .L83 1992 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 31/01/2004 | HF 5415.2 .L83 1992 | 2004-0252 | 21/01/2016 | 1 | 30/11/2010 | Books |