Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - New York: McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
9780071259354 9780071259354
2006032470
Consumer behavior.
Marketing.
HF 5415.32 / .P48 2008
658.8/342
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - New York: McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
9780071259354 9780071259354
2006032470
Consumer behavior.
Marketing.
HF 5415.32 / .P48 2008
658.8/342