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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN:
  • 9780071259354
  • 9780071259354
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF 5415.32 .P48 2008
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.3 .P48 2008 (Browse shelf(Opens below)) 2 Available 2008-4803
Books The MUA Library South C campus - Open Collection HF 5415.3 .P48 2008 (Browse shelf(Opens below)) 1 Available 2008-4801
Books The MUA Library South C campus - Open Collection HF 5415.3 .P48 2008 (Browse shelf(Opens below)) 4 Available 2008-4802
Books The MUA Library South C campus - Open Collection HF 5415.3 .P48 2008 (Browse shelf(Opens below)) 5 Available 2008-4800
Books The MUA Library South C campus - Open Collection HF 5415.32 .P48 2008 (Browse shelf(Opens below)) Available 2008-4804

Includes bibliographical references (p. 499-528) and indexes.

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